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iLuxury Pet Wash
πΎ iLuxury Pet Wash Success Story Unleashed!
I, the Marketing Director of iLuxury Pet Wash, thrilled to share their journey to grooming greatness, courtesy of our growth marketing expertise.
So, Firstly -- HOW I got to know about this guy Anees -> a mutual reference, stating "If you are looking for marketing, I have got a guy helping me out with overall growth and marketing and Anees with his team is giving me insane result, Give me him a chance and he will create a difference in your bank account."
Before Anees started working with us we did NOT have any social media presence and we were into the traditional marketing trap, as we were solely dependent on the next referral (IF we get any), paper templates and banners are other lead sources...
Anees made us understand, why we should not be dependent ONLY on referrals and start building a solid client acquisition system, which improves itself as it keeps running.
So we started to plan everything from scratch...and thats how we took our first step towards growth.
I will be talking about some proud numbers Anees and his team has given us and then we will dive into the HOW?
π Database Re-Activation Campaign (FREE Leads) :- 27 appointments booked in the first 5 days of launch...and not even a SINGLE RUPEE was invested in advertisingπ€
I was stunned by this and was excited at the same time.
πΈ Advertising budget used :- Rs. 12750 in the first 21 days
--> Anyways, We gave them Rs. 20000 per month to spend on advertising...π€·ββοΈ
No. of New Leads :- 135
No phone call :- 8... These leads did NOT possess correct information.π€¦ββοΈ
Lead Lost :- 7... These leads were disqualified due to distance in-compatibility or not interested.β
Leads in Follow up :- 60... These people receive a 30 day 2-touch follow-up with the latest offer... THEIR OFFERS ARE CRAZY π€―
PRE- PAID Appointment Booked :- 60... They collected 40% of the AOV (average order value = 1100) upfront. πΈ
Quick Math :- 60+60+7+8 = 135 Leads
TOTAL Appointment Completed :- 54... This guy literally taught our grooming team ------- on-site up-selling techniques. Trust me it works.π€
PRE- PAID Appointment Cancelled - Refund :- 2... We have a policy if one wants to cancel the appointment after 4 hours of booking. They are eligible for a 100% refund. π€
PRE- PAID Appointment Cancelled - No Refund :- 4... Unfortunately rules are rules. βοΈ
Total PRE- PAID Cash Collected :- Rs. 25,520... We already made 2X return of what we invest into ads... and all of this amount is 100% UP-FRONT π€
Total Revenue Collected (on AOV) :- Rs. 61,160 and MORE... Some appointments were worth more than 1100 but Anees always calculated using AOV and asked us to enjoy the higher price packages those which are with more profits. π
Avg. CPL (Cost Per Lead) :- Rs.94...They taught our groomers How to Up-Sell upto Rs. 200 minimum on-site as add-ons. We made 2X our Avg. CPL only from Up-Sells.π€―
Let's dive into the HOW?π€
Starting out with....
π Building a Social Media World: From zero to hero! Anees and team gave iLuxury Pet Wash a dazzling social media makeover, all set for Paid Ads. The goal? Keep customers happy and appointments sealed. The result? Pure magic!
ποΈ Irresistible Deals, Happy Reviews: Think cool coupons and Google Reviews. People loved the deals, and soon the love stories of pet pampering started pouring in via Google Reviews Campaign using WhatsApp Automation.
π Waking Up Sleeping Leads: Imagine a Automated WhatsApp Follow-Up as wake-up call for old leads. Result? 27 new furry friends without breaking the bank. A wake-up call worth celebrating!
π‘ Smart Selling Tips: Anees taught groomers to up-sell. Guess what? This clever move not only made more money but covered our ad spend in the first 25 appointments.
π Smooth Operation Symphony: Switching from home service, we made sure appointments ran like a well-tuned machine. No chaos, just happy pets! -- Maintaining the distance efficiency and placing then next appointment close the groomers current location -- saved a lot of travelling time.
π Quick Calls, More Appointments: Speedy calls to new leads within 5 minutes meant more appointments. Quick and clever, cutting through the noise.
"If you contact a new inbound within 5 minutes, you are 100 times more likely to reach them and 21 times more likely to successfully qualify them than if you leave it just 30 minutes. So, call them within the first 5 minutes." ~Source
π΅ Booking Genius: Taking some money upfront for booking reduced cancellations from 6 in 10 to just 1 in 10. Now that's a game-changer!
β° Reminder Magic: Using a cool software CRM and WhatsApp Automations, we sent reminders, cutting down surprise cancellations. A smooth grooming experience for everyone.
π Happy Reviews, Happy Offers: Post-grooming, we asked for reviews and gave discounts for more purchases. Happy customers turned into loyal fans.
π’ Ads that Clicked: From creating ads to showing them to the right people, our ads got lots of clicks and new customers. Simple and effective. These people have some 1:2:3 strategy for ads management...Results? They speak for themselves..(screenshots attached)
πΈ Budget Brilliance: Smart spending on weekends brought in more customers. Every penny counted, bringing in a parade of furry friends. They also have something called as "The Golden Comment Convo"...This lowered our CPM's (cost per 1000 impressions). This SINGLE TWEAK IS EQUALY WORTH TO WHAT THEY CHARGED US.
π In a Nutshell: iLuxury Pet Wash went from dream to reality. Our teamwork made it happen, turning pet pampering into a success story.
Want more proof? Check out their case studies of them helping businesses grow and make the owner FEEL AS IF THEY NEVER HAVE TO WORRY ABOUT PAYROLL AGAIN. A story well told in clicks and success! πΎβ¨
iLuxury Pet Wash
πΎ iLuxury Pet Wash Success Story Unleashed!
I, the Marketing Director of iLuxury Pet Wash, thrilled to share their journey to grooming greatness, courtesy of our growth marketing expertise.
So, Firstly -- HOW I got to know about this guy Anees -> a mutual reference, stating "If you are looking for marketing, I have got a guy helping me out with overall growth and marketing and Anees with his team is giving me insane result, Give me him a chance and he will create a difference in your bank account."
Before Anees started working with us we did NOT have any social media presence and we were into the traditional marketing trap, as we were solely dependent on the next referral (IF we get any), paper templates and banners are other lead sources...
Anees made us understand, why we should not be dependent ONLY on referrals and start building a solid client acquisition system, which improves itself as it keeps running.
So we started to plan everything from scratch...and thats how we took our first step towards growth.
I will be talking about some proud numbers Anees and his team has given us and then we will dive into the HOW?
π Database Re-Activation Campaign (FREE Leads) :- 27 appointments booked in the first 5 days of launch...and not even a SINGLE RUPEE was invested in advertisingπ€
I was stunned by this and was excited at the same time.
πΈ Advertising budget used :- Rs. 12750 in the first 21 days
--> Anyways, We gave them Rs. 20000 per month to spend on advertising...π€·ββοΈ
No. of New Leads :- 135
No phone call :- 8... These leads did NOT possess correct information.π€¦ββοΈ
Lead Lost :- 7... These leads were disqualified due to distance in-compatibility or not interested.β
Leads in Follow up :- 60... These people receive a 30 day 2-touch follow-up with the latest offer... THEIR OFFERS ARE CRAZY π€―
PRE- PAID Appointment Booked :- 60... They collected 40% of the AOV (average order value = 1100) upfront. πΈ
Quick Math :- 60+60+7+8 = 135 Leads
TOTAL Appointment Completed :- 54... This guy literally taught our grooming team ------- on-site up-selling techniques. Trust me it works.π€
PRE- PAID Appointment Cancelled - Refund :- 2... We have a policy if one wants to cancel the appointment after 4 hours of booking. They are eligible for a 100% refund. π€
PRE- PAID Appointment Cancelled - No Refund :- 4... Unfortunately rules are rules. βοΈ
Total PRE- PAID Cash Collected :- Rs. 25,520... We already made 2X return of what we invest into ads... and all of this amount is 100% UP-FRONT π€
Total Revenue Collected (on AOV) :- Rs. 61,160 and MORE... Some appointments were worth more than 1100 but Anees always calculated using AOV and asked us to enjoy the higher price packages those which are with more profits. π
Avg. CPL (Cost Per Lead) :- Rs.94...They taught our groomers How to Up-Sell upto Rs. 200 minimum on-site as add-ons. We made 2X our Avg. CPL only from Up-Sells.π€―
Let's dive into the HOW?π€
Starting out with....
π Building a Social Media World: From zero to hero! Anees and team gave iLuxury Pet Wash a dazzling social media makeover, all set for Paid Ads. The goal? Keep customers happy and appointments sealed. The result? Pure magic!
ποΈ Irresistible Deals, Happy Reviews: Think cool coupons and Google Reviews. People loved the deals, and soon the love stories of pet pampering started pouring in via Google Reviews Campaign using WhatsApp Automation.
π Waking Up Sleeping Leads: Imagine a Automated WhatsApp Follow-Up as wake-up call for old leads. Result? 27 new furry friends without breaking the bank. A wake-up call worth celebrating!
π‘ Smart Selling Tips: Anees taught groomers to up-sell. Guess what? This clever move not only made more money but covered our ad spend in the first 25 appointments.
π Smooth Operation Symphony: Switching from home service, we made sure appointments ran like a well-tuned machine. No chaos, just happy pets! -- Maintaining the distance efficiency and placing then next appointment close the groomers current location -- saved a lot of travelling time.
π Quick Calls, More Appointments: Speedy calls to new leads within 5 minutes meant more appointments. Quick and clever, cutting through the noise.
"If you contact a new inbound within 5 minutes, you are 100 times more likely to reach them and 21 times more likely to successfully qualify them than if you leave it just 30 minutes. So, call them within the first 5 minutes." ~Source
π΅ Booking Genius: Taking some money upfront for booking reduced cancellations from 6 in 10 to just 1 in 10. Now that's a game-changer!
β° Reminder Magic: Using a cool software CRM and WhatsApp Automations, we sent reminders, cutting down surprise cancellations. A smooth grooming experience for everyone.
π Happy Reviews, Happy Offers: Post-grooming, we asked for reviews and gave discounts for more purchases. Happy customers turned into loyal fans.
π’ Ads that Clicked: From creating ads to showing them to the right people, our ads got lots of clicks and new customers. Simple and effective. These people have some 1:2:3 strategy for ads management...Results? They speak for themselves..(screenshots attached)
πΈ Budget Brilliance: Smart spending on weekends brought in more customers. Every penny counted, bringing in a parade of furry friends. They also have something called as "The Golden Comment Convo"...This lowered our CPM's (cost per 1000 impressions). This SINGLE TWEAK IS EQUALY WORTH TO WHAT THEY CHARGED US.
π In a Nutshell: iLuxury Pet Wash went from dream to reality. Our teamwork made it happen, turning pet pampering into a success story.
Want more proof? Check out their case studies of them helping businesses grow and make the owner FEEL AS IF THEY NEVER HAVE TO WORRY ABOUT PAYROLL AGAIN. A story well told in clicks and success! πΎβ¨
